For those of you who have children that have recently gone back to school you’re probably having very similar conversations with them asking “who’s in their class?”, “what they’re learning right now?”, “how are their teachers?’, etc.. Well, this morning I had an interesting conversation with my children asking them about their teachers and they chose to describe their teachers’ performance using a scale of one to ten.

I was having a conversation with a good friend and colleague who was intrigued and wanted to understand why this site is called goto11.ca and what that name has to do with my business. I thought it only fitting that I share the response on this site.

Here is my response.